This is the heading group's main heading
This is the heading group's subheading
A block quotation (also known as a long quotation or extract) is a quotation in a written document, that is set off from the main text as a paragraph, or block of text, and typically distinguished visually using indentation and a different typeface or smaller size quotation.Quote Source
The intro text may be a lead-in to the passage of text, or it may just be used to create a visual distinction between the rest of the passage of text.
A pull quote is a quotation or excerpt from an article